• “Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”

    – Steve Jobs
  • “I guess you guys aren’t ready for that yet. But your kids are gonna love it.”

    – Back To The Future
  • Most companies are looking to “wow” with their products, when in reality what they should be looking for is an “of course” reaction from their users.

    – Christian Lindholm